Insight & Wisdom

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The Secret to Becoming an Iconic Brand

Ever wonder about the secret to becoming an iconic brand?

Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became…

…“the most famous one-man brand on the planet”

…“the fashion world’s reigning superpower”

…“a dream-maker who has netted billions[?]” [1]

There are many aspects of the secret, but you might be surprised to learn that Mr. Lauren reveals the yellow-brick road to all of them when he describes something else he loves: driving his vintage cars…

…“[I] both enjoy[…] the drive itself and going somewhere with it.” [2]

That’s right: the secret to superstar-success (in business and anything else for that matter) is relishing the doing of it – all of it.

Of course, there are countless effective methods and tools that improve business-development (in other words, more is required than just enjoyment), but a consistent upbeat, open, intrigued stance– “enjoying the drive, itself” – will guarantee the clarity, focus, and energy necessary to learn and implement these tools and methods.

So, how does that “enjoying“ (and success-cultivating) stance manifest, specifically, for business-drivers like Mr. Lauren and yourself?

In my newest blog post, No Business Traction? Here Are Eight Ways To Get a Grip, I describe how to enjoy the ride — how to re-gain, maintain, and continue to energize and focus business momentum – plenty of fuel, tools, maps, and driving instructions to get you from here to iconic.

To your success,



[1]“Bloomberg Game Changers: Ralph Lauren,” February 2, 2015,

[2]“Ralph Lauren’s Classic Car Collection: Art You Can Drive,” June 15, 2017,

About Michela Quilici

Michela QuiliciMichela Quilici is an International business growth + marketing expert. She is commonly referred to as a Business Navigator, because she has a gift for navigating 7-Figure CEOs, Business Owners and Business-to-Business Service Professionals to their next level of business growth, using strategy, systems and self-leadership.

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