Ever wonder about the secret to becoming an iconic brand?
Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became…
…“the most famous one-man brand on the planet”
…“the fashion world’s reigning superpower”
…“a dream-maker who has netted billions[?]” 
There are many aspects of the secret, but you might be surprised to learn that Mr. Lauren reveals the yellow-brick road to all of them when he describes something else he loves: driving his vintage cars…
…“[I] both enjoy[…] the drive itself and going somewhere with it.” 
That’s right: the secret to superstar-success (in business and anything else for that matter) is relishing the doing of it – all of it.
Of course, there are countless effective methods and tools that improve business-development (in other words, more is required than just enjoyment), but a consistent upbeat, open, intrigued stance– “enjoying the drive, itself” – will guarantee the clarity, focus, and energy necessary to learn and implement these tools and methods.
So, how does that “enjoying“ (and success-cultivating) stance manifest, specifically, for business-drivers like Mr. Lauren and yourself?
In my newest blog post, No Business Traction? Here Are Eight Ways To Get a Grip, I describe how to enjoy the ride — how to re-gain, maintain, and continue to energize and focus business momentum – plenty of fuel, tools, maps, and driving instructions to get you from here to iconic.
To your success,
“Bloomberg Game Changers: Ralph Lauren,” February 2, 2015, https://www.bloomberg.com/news/videos/2015-02-02/bloomberg-game-changers-ralph-lauren
“Ralph Lauren’s Classic Car Collection: Art You Can Drive,” June 15, 2017, https://www.flagspirit.com/classic-cars/ralph-laurens-classic-car-collection-art-can-drive/