Insight & Wisdom

for creating success.

Meet Michela

The Secret to Becoming an Iconic Brand

Ever wonder about the secret to becoming an iconic brand?

Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became…

…“the most famous one-man brand on the planet”

…“the fashion world’s reigning superpower”

…“a dream-maker who has netted billions[?]” [1]

There are many aspects of the secret, but you might be surprised to learn that Mr. Lauren reveals the yellow-brick road to all of them when he describes something else he loves: driving his vintage cars…

…“[I] both enjoy[…] the drive itself and going somewhere with it.” [2]

That’s right: the secret to superstar-success (in business and anything else for that matter) is relishing the doing of it – all of it.

Of course, there are countless effective methods and tools that improve business-development (in other words, more is required than just enjoyment), but a consistent upbeat, open, intrigued stance– “enjoying the drive, itself” – will guarantee the clarity, focus, and energy necessary to learn and implement these tools and methods.

So, how does that “enjoying“ (and success-cultivating) stance manifest, specifically, for business-drivers like Mr. Lauren and yourself?

In my newest blog post, No Business Traction? Here Are Eight Ways To Get a Grip, I describe how to enjoy the ride — how to re-gain, maintain, and continue to energize and focus business momentum – plenty of fuel, tools, maps, and driving instructions to get you from here to iconic.

To your success,



[1]“Bloomberg Game Changers: Ralph Lauren,” February 2, 2015,

[2]“Ralph Lauren’s Classic Car Collection: Art You Can Drive,” June 15, 2017,

About Michela Quilici

International Business Growth Coach, Award-winning Marketing Strategist, Best-Selling Author, Speaker and Forbes Coaches Council. Known as a Business Navigator, Michela works with growth-minded business owners, service professionals and CEOs who want to ignite their businesses and accelerate growth, while building a business aligned to who they are.

She is passionate about creating roadmaps that ignite leaders to take inspired action to navigate their growth on purpose using strategy, systems and self-leadership, so they can get noticed, get clients and get profitable.