Insight & Wisdom

for creating success.

Meet Michela

Change the Way you Think About Marketing Your Business

I received this testimony from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.”

This is important because Entrepreneurship is a mindset. Established and results-focused service professionals and Entrepreneurs come to me when they are ready to take their business to the next level of growth and know they need a plan and hands-on guidance to get there. That’s what they want, and I certainly deliver that, but they also get what they need – which is a mindset shift about how to approach marketing and business in general.

Perhaps your marketing has been inconsistent or non-existent. Referrals and word of mouth can only get you so far – at some point you hit a wall. And at that point, you decide if where you are is ‘good enough’ or ‘not enough’. If you want to serve more or different people, and want to make more of an impact than you’re currently able to make – then good enough is no longer tolerable. Maybe you want to double your revenue but don’t know how to do it in the time frame you want, you are ready to up level the type of client you work with but aren’t sure where to find them, or you’re overwhelmed by all of the marketing options and not sure about the next best steps to take.

Whatever the case may be, I’ve successfully worked with clients in all these scenarios and more. I’ve been in this business for 17 years, and I’ve learned a thing or two 🙂  What my clients appreciate about me is that we co-create a strategic marketing plan tailored to their business and then I guide them through the execution, so they get the best results.

You can expect that you will have a customized Business Model, Business Strategy, Marketing and Sales Plan (re)developed in the first month of working together based on your business goals (in my Business Coaching Program), with prioritized action steps and hands-on assists to execute with excellence. This is pretty awesome! Without this stuff – you don’t have a real business or any clue how to grow it – strategically.

Marketing is an art and a science.

Here are two science-based marketing components that you must have in place for an effective marketing strategy:

  1. Qualified Buyer Profile. You need to have a clear picture of who your buyer is. All of your marketing starts with this key component. The more specific and focused you are with this, the easier your marketing will be and the more successful you’ll be at attracting your best clients. Your qualified buyer is someone who admits to having a problem and is willing to pay for a solution to get their problem resolved. (Tip: stop chasing target markets.)
  2. Doorway Problem. Position yourself to be seen and heard by your qualified buyer, by identifying one or two doorway problems.The doorway problem is what initially draws your client to reach out to you for help with what they want. This is the problem that your marketing communication and collateral should speak to, as it is the FIRST problem that people have for which they are seeking a solution. The first problem is what gets them in the door. (Tip: solve one problem at a time.)

If this isn’t in your zone of genius, you’ll want to get help from an expert who can look at your business holistically to determine the best strategy to support your business goals – and somebody who knows what works and what doesn’t. This is my zone of genius.

If you’re ready to get focused with a strategic marketing roadmap to reach your business goals with less effort and more success, I invite you to apply for a Discovery Call with me.

Wondering what to expect when you work with me?

You’ll get out of our relationship exactly what you put into – just like anything in life or business. What I can tell you is that you can expect to do the work and show up fully. Which is exactly what you can expect from me too.

You can expect a mindset shift from being a business operator to being the CEO of your business, and when you make that shift – it’s huge!

You can expect that there may be some inner work (self-sabotage, blind spots, or resistance) that might show up and that we will address as part of our work together.

You can expect that working with me may ignite more of a self actualization process than you may expect it to.

You can expect that you’ll have somebody in your corner, a champion and a safe space to share your thoughts, dreams, and fears.

You can expect that I’ve been through what you’re going through and what you’re about to go through, and I speak from experience and a place of wisdom — so you can avoid massive mistakes and wasted time/money and learn marketing and business growth skills you will use for years to come.

You can expect that you’ll get what you need, not simply what you think you want 😉

To your success,

 

 

About Michela Quilici

Michela QuiliciMichela Quilici is an International business growth + marketing expert. She is commonly referred to by her clients as a Business Navigator, because she has a gift for navigating 7-Figure CEOs, 6-Figure Business Owners and Business-to-Business Service Professionals to their next level of business growth, using strategy, structure and systems.

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