Visibility is not the same as getting clients. Getting visibility is easy. All you need to do is show up. People can’t buy from you, if they can’t find you, right? But, visibility is not enough; it’s just the first step. Visibility alone doesn’t get clients. Knowing how to turn your visibility into profitability is…
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There are two big issues when it comes to marketing your services: The first is learning the strategies and tactics to attract clients. The second is all the issues that prevent us from taking action to attract clients. Issues like the fear of being seen, not feeling confident about your messaging or thinking that you…
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Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness of your brand is a necessity for growing a business, isn’t always easy to achieve. With so much competition in the…
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It’s too easy to be swept along by life’s circumstances and to become reactionary rather than intentional. It feels safer to stay in our comfort zone and hide our authentic selves, rather than take steps toward our big vision. It takes courage and determination to be the creator of our destiny, to take personal responsibility…
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