An effective marketing plan, actually begins with your message. This message is the foundation of your marketing, and when you have it clearly articulated, then you have the right to start engaging in the marketing and sales process. If your foundational message isn’t dialed in, then you can have the best marketing activities on paper, but…
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If your marketing plan isn’t working, there are four undeniable reasons for this (plus one bonus reason!) The marketing plan for most service professionals I talk to typically falls into one of these three categories: A Hope and a Prayer. Waiting and hoping that your phone rings, an email from a prospective client lands in your…
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