Do you ever feel like you’re doing all the right things when it comes to marketing, but it’s still not producing the results you were expecting? Maybe you keep changing your message with the hope that something different might stick with your audience…this time? Or maybe you have clients coming in, but just not enough…
Read MoreBuilding credibility in business is one of the most important stages of business development. Truth be told, you cannot reach profitability in your business without first creating visibility to educate your target market so that they know you exist, and then using tools to foster credibility with that market. Raising your credibility factor involves showcasing…
Read MoreGuest post provided by: Sandra Garcia, Conscious Public Relations, Inc. Do you know why you are communicating something? It’s been a year and four months since I came up with the idea of “Conscious PR.” I had gone through a very interesting personal journey in 2011 in which I was torn between the image I…
Read MoreWhat you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you…
Read MoreAccording to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better?…
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