Insight & Wisdom

for creating sucess.

Meet Michela

Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…

Read More

Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…

Read More

Do you ever feel like you’re doing all the right things when it comes to marketing, but it’s still not producing the results you were expecting? Maybe you keep changing your message with the hope that something different might stick with your audience…this time? Or maybe you have clients coming in, but just not enough…

Read More

Are you comparing yourself to your competitors and getting discouraged about your own business? A client of mine recently told me that one of the challenges preventing her from moving forward in her business is self-comparison to everyone else in her industry and as a result, her sluggish motivation. I thought to myself, “been there,…

Read More

Stand up, stand out, and become a client attraction magnet. How? Focus on a hyper niche market. I know you’ve heard this before, but are you doing it? This is what happens when you don’t have a solid niche market. Any of this sound familiar? too few client referrals low confidence inability to communicate your…

Read More

MORE POSTS