Insight & Wisdom

for creating sucess.

Meet Michela

What’s the difference between What you do v.s. Your job title?  Every month, there are 1.5 Million Google searches for Life, Business and Executive Coaches. So, how do you compete with 1000’s of people who do what you do? The main thing to know for new and established Coaches is…   People DON’T buy coaching,…

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Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…

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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…

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Do you ever feel like you’re doing all the right things when it comes to marketing, but it’s still not producing the results you were expecting? Maybe you keep changing your message with the hope that something different might stick with your audience…this time? Or maybe you have clients coming in, but just not enough…

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Are you comparing yourself to your competitors and getting discouraged about your own business? A client of mine recently told me that one of the challenges preventing her from moving forward in her business is self-comparison to everyone else in her industry and as a result, her sluggish motivation. I thought to myself, “been there,…

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