Insight & Wisdom

for creating sucess.

Meet Michela

Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…

Read More

What you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you…

Read More

If you want to get paid what you’re worth and leverage your time, stop trading your time for money. The billable hour legacy is a salary-based equation. Within this flawed system, the amount that a professional is paid does not have a direct correlation to the quality or value of the services they provide. As…

Read More

As a business, what makes you valuable to your customer? If you can’t answer this question succinctly, then you won’t be able to communicate your value to your customer in such a way that engages them to enter into a buying relationship with you. How does a company differentiate itself enough to compete with hundreds…

Read More

Scenario: I’ve been in professional services for 10 years and based on my experience I am becoming faster at outputting the work I am hired to do. I charge an hourly rate; I am now getting paid less by the hour because I’m faster at getting the work done. Q: How do I set fees…

Read More

MORE POSTS