Insight & Wisdom

for creating sucess.

Meet Michela

I saw this statistic posted on the Small Business BC facebook page and it really got my attention. The first question I asked myself is WHY? Why would the majority of small business owners not take any business advice? Our business depends on us, the business owner. Being an entrepreneur is hard! But it’s not rocket science. Others…

Read More

The Globe and Mail’s Report on Small Business in conjunction with Achilles Media brought a one-day event to Vancouver recently. The event was geared to entrepreneurs, to kick-start small and medium enterprise to the next level. These are my top 10 success tips for small business gleaned from industry speakers and seasoned entrepreneurs at the…

Read More

Working with small and midsize companies over the past decade, I’ve noticed some patterns and similarities in how CEOs (usually also the founder of the business) approach the marketing function within the organization. I’d like to highlight what I believe are 5 common marketing mistakes CEO’s make. 1. Putting the cart before the horse. Thinking…

Read More

Canada’s 50 Best Managed Companies awards were published in Business in Vancouver. Hundreds of private companies across Canada compete for this designation, which evaluates their management skills and practices. While financial performance plays an obvious part in the benchmark for success, I’m interested in evaluating these companies from a marketing perspective by digging into the…

Read More

MORE POSTS