You are not a commodity; don’t present yourself like one. And be mindful that your marketing message doesn’t come across to your target audience, as if you are pricing yourself as a commodity. I’m reminded of a question posed in one of the coaching forums that I’m a member of. It’s a question that I…
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It becomes impossible for business owners to focus on the things they need to know about scaling their business with ease, when they are stuck in the weeds of their business, putting out fires, have unending ‘to do’ lists, overflowing email inboxes, not enough hours in the day and never have any free time. I’ve…
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Cultivating relationships is at the heart and soul of everything we do in business. In business, relationships are the byproduct of an activity called networking. Networking is a business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create or act upon business opportunities, share information and seek potential partners…
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One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are right in front of them. Some of the…
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It’s easy to get distracted during the holidays and tell yourself you’ll start with a clean slate when the New Year rolls around. But here’s the problem. The close of the holiday season can sometimes lead to the “January blues,” leaving business owners feeling drained and unmotivated. The New Year is typically the time people…
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