Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
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I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I’d guess that you are an established and results-focused service professional, business owner or Entrepreneur growing your…
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You’ve been refining your craft for a while now, but your business-traction is stalled. Your wheels are spinning with endless ideas, but none grab the pavement. Your enthusiastic pursuit of self-improvement and craft-refinement bring consistent personal fulfillment, but fail to create forward momentum toward your financial and leadership goals. It feels like you work 24/7, yet…
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I received this testimony from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because Entrepreneurship is a mindset. Established and results-focused service professionals and Entrepreneurs come to me when they are ready to take…
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When it comes to business growth, you have to go slow in order to go fast. This is a good reminder to perform activities with a proper balance of urgency and diligence. When we start to move too fast, we often do not see what we need to see. Like most people I know, I…
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