In a new or oversaturated market, how do you carve space for your brand to stand out and be seen above the crowd? In this Forbes Coaches Council roundup, you’ll read nine effective ways to establish brand credibility that are crucial to highlight in your business. Scroll down to #9 to read my contribution. …
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Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness of your brand is a necessity for growing a business, isn’t always easy to achieve. With so much competition in the…
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It’s too easy to be swept along by life’s circumstances and to become reactionary rather than intentional. It feels safer to stay in our comfort zone and hide our authentic selves, rather than take steps toward our big vision. It takes courage and determination to be the creator of our destiny, to take personal responsibility…
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As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after (especially in the ramping up and scaling up stages), it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits….
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In the age of social media, every professional has the opportunity to build and grow a strong personal brand. Like a corporate brand, your personal brand tells the world exactly what you stand for and showcases your skills and expertise. Many experts advise just being yourself when you’re determining what your brand should be, but…
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