As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after (especially in the ramping up and scaling up stages), it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits….
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In the age of social media, every professional has the opportunity to build and grow a strong personal brand. Like a corporate brand, your personal brand tells the world exactly what you stand for and showcases your skills and expertise. Many experts advise just being yourself when you’re determining what your brand should be, but…
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Michela Quilici presents a marketing webinar for entrepreneurs at Vancouver Business Network. In this training, business owners learn how to stop chasing and start magnetizing their buyers. It’s not about finding clients, it’s about creating your business in the right way, so they find you. Whether you are the face of your business, or directly responsible…
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One of the most important things about starting or building a business is being memorable in a positive way. Why would someone want to do business with you? The saying is that you only get one chance to make a first impression-it’s not just what you wear, it’s also about how your business presents itself….
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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
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