Michela Quilici presents a marketing webinar for entrepreneurs at Vancouver Business Network. In this training, business owners learn how to stop chasing and start magnetizing their buyers. It’s not about finding clients, it’s about creating your business in the right way, so they find you. Whether you are the face of your business, or directly responsible…
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One of the most important things about starting or building a business is being memorable in a positive way. Why would someone want to do business with you? The saying is that you only get one chance to make a first impression-it’s not just what you wear, it’s also about how your business presents itself….
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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
Read MoreI met up with my friend and colleague Pauline recently. What I love about her the most is her sweet, no-nonsense demeanor and her tell-it-like-it-is dry humor delivered with such authenticity it’s inspiring. (I told her she was my beacon of truth and authenticity and she said I was a sweetie pie. That’s the kind…
Read MoreI still remember how I felt when I hung up the phone that day. I felt as thought I had been broken open and I felt a rush of infinite possibilities about what was offered to me. I was honoured for having being approached and overcome with self-doubt, which was slowly creeping into my head,…
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