New York Times journalist Rob Walker hypothesized that value comes from the story behind a product, and not the product itself. If this is true, then communicating the value of your offering is not only wise but also necessary. In today’s cluttered marketplace where thousands of brands are competing for consumer dollars and consumers have…
Read MoreLast week WE Vancouver published an article (by Andrew Morrison) in the Eat & Drink section deconstructing the demise of two high-end Vancouver restaurants. International celebrity chef Daniel Boulud’s restaurants DB Bistro and Lumiere will be closing. The article does a fascinating job of discounting all of the typical and possible reasons for which these…
Read MoreBy: Mark Hamilton, Interim CEO The world of the web is changing and the days of users being happy with text driven web sites is coming to an end. To get a visitor’s attention and to get your message across, forward thinking companies are using online video and the rest of us will be following…
Read MoreI recently discovered the motivating and inspirational work of Robin Fisher Roffer; author, speaker, brand strategist and CEO of Big Fish Marketing. Robin has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing…
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