Guest post provided by: Andrea Shillington, Brands for the People If you’re a visionary entrepreneur who wants to make a positive difference then I invite you to consider that you’re more than an Entrepreneur–you’re a marketer. Even if this doesn’t feel natural to you, right away, I ask you to try this mindset on so…
Read MoreWe all have a unique personal story that influences who we are and motivates us to do the work we do. Let’s take some time, right now, to recall why you are in your chosen business in the first place… whether you are a therapist, coach, consultant, or healer. (pause for reflection) I believe that…
Read MoreAccording to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better?…
Read MoreAs a business, what makes you valuable to your customer? If you can’t answer this question succinctly, then you won’t be able to communicate your value to your customer in such a way that engages them to enter into a buying relationship with you. How does a company differentiate itself enough to compete with hundreds…
Read MoreEyes and ears versus hearts and minds. It was this statement made by Lawrie Ferguson, chief marketing officer, Coast Capital Savings, at a recent Business in Vancouver marketing panel that inspired me to write this blog post. When I heard it, I thought, “yes! That’s exactly it! This is the definition of traditional versus social…
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