A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are right in front of them. Some of the…
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If you’re in business, then you’re in the business of relationships. And nobody does business with a one-night stand. Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and having a healthy dialogue with the people in your network breeds new opportunities and…
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In my resource guide, I share (in detail) 10 fast-action strategies to plug the money leaks in your consulting and coaching business. These are the same strategies that I use with my private clients and I want to share them with you, to help you create consistent cash flow, predictable results and double (or even…
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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
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In my interview with Eric Dye on Entrepreneur Podcast Network, we talk about: Some of the bad habits that business owners may not even be aware of that are preventing their potential clients from saying yes to working with them Several of the most common traps that are causing business owners to leave money on…
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