Building credibility in business is one of the most important stages of business development. Truth be told, you cannot reach profitability in your business without first creating visibility to educate your target market so that they know you exist, and then using tools to foster credibility with that market. Raising your credibility factor involves showcasing…
Read MoreI recently attended the 11th Annual Small Business BC Awards held at the Pan Pacific Hotel in Vancouver. As written in their literature, the SBBC Awards recognize and celebrate the important contributions BC’s entrepreneurs make to their local communities and the global economy. Since its inception in 2003, over 2,300 entrepreneurs have participated, vying to…
Read MoreAs entrepreneurs and business owners, we are often the biggest visionaries in our business, yet we are also our own worst enemies. You know what I mean, don’t you? We get in the way of our own success and we sabotage our own efforts to reach our fullest potential. I have been working in business…
Read MoreI recently asked my Facebook community to share their wisdom on what keeps them inspired on hump day (ie) the middle of a workweek – Wednesday; used in the context of climbing a proverbial hill to get through a tough week. After hump day, the weekend gets closer. What I found amazing is that everyone’s…
Read MoreMany service professionals I have the honour of serving in my business practice have come to me because they struggle to take their business to the next level. What they’ve discovered over time is that being skilled at their trade and having the right credentials in their chosen profession are not enough to generate profit…
Read MoreThere are a hundred and one tools and techniques that are used in marketing and business development. Some work better than others, but most, if not all, forget the fundamentals. Before a market will buy from you they must: 1. Know you 2. Trust you 3. Like you These are the fundamental steps of building…
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