One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are right in front of them. Some of the…
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If you’re in business, then you’re in the business of relationships. And nobody does business with a one-night stand. Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and having a healthy dialogue with the people in your network breeds new opportunities and…
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There’s a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is ultimately what people buy from you. (And that’s what you need to sell them!) So, if this…
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First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the secret to establishing traction – sparking movement – and maintaining…
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It’s easy to get distracted during the holidays and tell yourself you’ll start with a clean slate when the New Year rolls around. But here’s the problem. The close of the holiday season can sometimes lead to the “January blues,” leaving business owners feeling drained and unmotivated. The New Year is typically the time people…
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Getting your business off to a good start in a new year requires focused planning, strategic thinking and dedicated execution. What you do now, sets the stage for the entire rest of the year. Set your business up for success in 2019 with these 8 business planning tips. Hoping that your business will be better…
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