Everyone needs to get some solid business advice from a trusted friend or partner at some point in their lives. Unfortunately, not everyone takes the time to listen — or hears, but decides to go their own way. It is the times when we chose to charge off to try an ill-planned idea that we think…
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Being coached isn’t easy; I get it. It can feel a lot like criticism, and criticism can feel cold, especially when it’s coming from someone you don’t know very well. But when you’re coachable, it can be the very thing that leads you to your next opportunity. You don’t always have to agree, but if…
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An effective marketing plan, actually begins with your message. This message is the foundation of your marketing, and when you have it clearly articulated, then you have the right to start engaging in the marketing and sales process. If your foundational message isn’t dialed in, then you can have the best marketing activities on paper, but…
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If your marketing plan isn’t working, there are four undeniable reasons for this (plus one bonus reason!) The marketing plan for most service professionals I talk to typically falls into one of these three categories: A Hope and a Prayer. Waiting and hoping that your phone rings, an email from a prospective client lands in your…
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“The CEO’s job is to keep the lights on, not to count paperclips.” – These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one particular company, we became one of…
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Erika and her mom started a cleaning business, and like many entrepreneurs, they had an optimistic and excited outlook for the future. After a decade of working extremely hard, wearing all the hats and being exhausted and underpaid, they were almost ready to close their 6-figure business for good. Erika decided to get help, and…
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