An effective marketing plan, actually begins with your message. This message is the foundation of your marketing, and when you have it clearly articulated, then you have the right to start engaging in the marketing and sales process. If your foundational message isn’t dialed in, then you can have the best marketing activities on paper, but…
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If your marketing plan isn’t working, there are four undeniable reasons for this (plus one bonus reason!) The marketing plan for most service professionals I talk to typically falls into one of these three categories: A Hope and a Prayer. Waiting and hoping that your phone rings, an email from a prospective client lands in your…
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“The CEO’s job is to keep the lights on, not to count paperclips.” – These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one particular company, we became one of…
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Erika and her mom started a cleaning business, and like many entrepreneurs, they had an optimistic and excited outlook for the future. After a decade of working extremely hard, wearing all the hats and being exhausted and underpaid, they were almost ready to close their 6-figure business for good. Erika decided to get help, and…
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Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…
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Cultivating relationships is at the heart and soul of everything we do in business. In business, relationships are the byproduct of an activity called networking. Networking is a business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create or act upon business opportunities, share information and seek potential partners…
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