What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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Are you wondering where you should put your business and marketing focus right now? “What is the right marketing message to send to my network? How should I engage with my prospects? How can I be of service to my clients? Where should I be putting my attention?” Ultimately, we are in business to deliver…
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When you experience a business setback in your career, don’t dwell on what went wrong and how you could have done things differently. Maintaining a positive mindset is crucial to making a comeback. When you feel yourself slipping into a negative outlook, it’s important to have a go-to tactic for turning things around. Here are…
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Right now, things are shaky, in both the business world and the world as a whole, amidst the new coronavirus pandemic. Panic is contagious; but so is leadership. You may be asking yourself how this will affect your business. As a business owner myself, I have been asking this too. It’s time for business leaders to…
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When you want to grow your local business status, authority and influence, how would you do that? Bringing the women business movers and shakers in your community together, might be a great place to start. Do you think your local business might grow with the power of a global organization behind you? During this conversation…
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Imagine creating a Legacy as a Leader people want to work for and with. An effective Leader that is respected, valued and inspiring! If you’re like me, you know that learning is a never-ending process. Effective leaders are striving to improve productivity, communication, employee engagement, customer service and the overall work culture. I remember when…
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