Job Sites: Key Business & Marketing Drivers
I was approached by a group of investors to provide marketing consulting services for their new job site venture. They have plans to develop an online portal in which job seekers and employers connect for mutual benefit, targeting a niche industry in a limitless...
A Brand Ambassador is Your Best Sales and Marketing Asset
Whatever you want to call them, whether advocates, influencers, ambassadors or evangelists, they all share common qualities that are priceless to your business. Ambassadors are emotionally engaged with your company’s brand promise – the value you promise to deliver to...
5 Ways to Sabotage Your Own Marketing Campaign
Planning and pulling off a results-focused marketing campaign takes time, effort, and money. To have the best chance of launching a project on time, on budget and on target requires a structured approach to planning and project management. Most importantly, it...
Building Blocks for Success
Canada’s 50 Best Managed Companies awards were published in Business in Vancouver. Hundreds of private companies across Canada compete for this designation, which evaluates their management skills and practices. While financial performance plays an obvious part in the...
Clear Brand Messaging Makes Good Business Sense
Last week WE Vancouver published an article (by Andrew Morrison) in the Eat & Drink section deconstructing the demise of two high-end Vancouver restaurants. International celebrity chef Daniel Boulud’s restaurants DB Bistro and Lumiere will be closing. The article...
Video: The Next Web Revolution
By: Mark Hamilton, Interim CEO The world of the web is changing and the days of users being happy with text driven web sites is coming to an end. To get a visitor's attention and to get your message across, forward thinking companies are using online video and the...
Daily Deal Sites: Know Your Key Business and Marketing Drivers
The Wall Street Journal recently announced, the king of Daily Deal websites Groupon hit $760 Million in revenue in 2010, up from $33 Million in 2009, and a mere three years after inception. CEO Andrew Mason hopes to achieve ‘billions in revenue’ in 2011 – I’m sure he...
Robin Fisher Roffer’s Brand Evolution
I recently discovered the motivating and inspirational work of Robin Fisher Roffer; author, speaker, brand strategist and CEO of Big Fish Marketing. Robin has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding...
Marketing is Just Sales, Isn’t it?
What is Marketing anyway, isn’t it just a fancy word for sales? Well, not exactly.
Let’s start with a definition.
Marketing has been defined in many ways. In school textbooks, we learned about the traditional marketing mix consisting of the 4 P’s: Product, Price, Place and Promotion. Getting your Product Promoted in the right Place for the right Price. Which is a fine, but aren’t we missing some key success drivers?