The Secret to Becoming an Iconic Brand
Ever wonder about the secret to becoming an iconic brand? Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became... ...“the most famous one-man brand on the planet” ...“the fashion world’s reigning superpower” ...“a...
7 Steps to Master Brand Positioning
Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning - because if your positioning is out of...
Improve Your Marketing by Shifting Your Self-Image
Marketing is just as much an inner game as it is an outer one. I was interviewed by Carla Rieger on her Successful Life Podcast Show and we talk about the key self-image shifts that can improve your marketing. Click here to listen to the interview. If you want more...
Entrepreneurship is a Mindset
I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I'd guess that you are...
No Business-Traction? Here Are Eight Ways to Get a Grip.
You’ve been refining your craft for a while now, but your business-traction is stalled. Your wheels are spinning with endless ideas, but none grab the pavement. Your enthusiastic pursuit of self-improvement and craft-refinement bring consistent personal fulfillment,...
Change the Way you Think About Marketing Your Business
I received this testimony from one of my business owner clients. She said that I'm "guiding her through a marketing plan that is changing the way she thinks and approaches her business." This is important because Entrepreneurship is a mindset. Established and...
Making Decisions Terminates Panic
From time to time, some of my business owner coaching clients talk about how they feel like they are 'spinning out'. Maybe you can relate to this. Do you ever experience a feeling of worry, nervousness, or unease? Feeling like there's too much to do and even just...
In Business You Have to Go Slow In Order to Go Fast
When it comes to business growth, you have to go slow in order to go fast. This is a good reminder to perform activities with a proper balance of urgency and diligence. When we start to move too fast, we often do not see what we need to see. Like most people I know, I...
Spread Your Wings and Soar
Sometimes we don’t realize we have wings until we leap over the edge of what we know and begin to soar into a new life. Imagine you have the capacity, skills and resources to create a different reality for yourself. If you were brilliant at manifesting your new...
Business Development Habits That Are Preventing Clients from Saying Yes to Working With You
In my interview with Eric Dye on Entrepreneur Podcast Network, we talk about: Some of the bad habits that business owners may not even be aware of that are preventing their potential clients from saying yes to working with them Several of the most common traps that...