Over the past few months alone, I’ve worked with five different business owners to help them develop their service offering, and market a new program. This includes naming the program, writing the program description, developing the program details for how it works and what’s included, crafting the pricing model & marketing message, and developing ways…
Read MoreA business without marketing is no business at all. You won’t have cash flow if you’re not creating visibility and credibility for your product or service. There are two criteria that all successful business owners use to find the right customer. Learning how to reach and market to your customer is the key to gaining…
Read MoreDeveloping relationships with strategic alliances (referral or joint venture partners) is a great way for you to leverage your marketing message and amplify your sales efforts. Most business owners I talk to in my private business coaching practice don’t know how to go about finding good partners, so I’ve created a checklist for developing a…
Read MoreI can definitely relate to the life of the business owner, and the inevitable ebb and flow of Entrepreneurial life. There are many hurdles and unforeseen obstacles that need to be dealt with when you launch and grow a business, and as a business owner you rarely get into business knowing what the hardest parts…
Read MoreThe journey of solo entrepreneurship can undoubtedly be an exciting one. You set your own hours, work from anywhere you want and answer to no one but yourself. On the flip side, because “solopreneurs” work alone, they often feel the emotional impact of isolation, loneliness and self-doubt. To combat this, it’s crucial to proactively seek…
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