Insight & Wisdom

for creating sucess.

Meet Michela

Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…

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You’ve been refining your craft for a while now, but your business-traction is stalled. Your wheels are spinning with endless ideas, but none grab the pavement. Your enthusiastic pursuit of self-improvement and craft-refinement bring consistent personal fulfillment, but fail to create forward momentum toward your financial and leadership goals. It feels like you work 24/7, yet…

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I received this testimony from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because Entrepreneurship is a mindset. Established and results-focused service professionals and Entrepreneurs come to me when they are ready to take…

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“I am so frustrated! What is wrong with the people in this town? The networking coffee dates I’m doing are such a waste of time!” I can’t count the number of times I’ve heard this sentiment from clients and colleagues over the years. People have written blogs venting their frustration and some have vowed never…

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