What if I told you… how you’ve been taught to create a target market profile is wrong? I fell into the same trap, which got me nowhere in my business for years…! Whether you’re starting a new business, launching a new product or service, or expanding into a new industry or geographical area, this is…
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What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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A business without marketing is no business at all. You won’t have cash flow if you’re not creating visibility and credibility for your product or service. There are two criteria that all successful business owners use to find the right customer. Learning how to reach and market to your customer is the key to gaining…
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A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
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