I received this testimony from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because Entrepreneurship is a mindset. Established and results-focused service professionals and Entrepreneurs come to me when they are ready to take…
Read MoreMany small businesses forget the importance of marketing to grow their business, and marketing soon becomes an afterthought. Or the thought of marketing brings about such a feeling of overwhelm for some business owners, by just how much work there seems to be in marketing a business or the number of marketing choices available. Strategic…
Read MoreStrategic Planning: Purpose and Objectives Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and…
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