Is it time to uncover your hidden revenue channels? One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that…
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One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are right in front of them. Some of the…
Read MoreI often hear business owners exclaim that a particular marketing tactic they are using “doesn’t work.” They say this because they aren’t getting the results they’re expecting from using a particular tool or channel for creating visibility and exposure for themselves in the marketplace. When I put my business diagnostician hat on, I know what…
Read MoreWorking with small and midsize companies over the past decade, I’ve noticed some patterns and similarities in how CEOs (usually also the founder of the business) approach the marketing function within the organization. I’d like to highlight what I believe are 5 common marketing mistakes CEO’s make. 1. Putting the cart before the horse. Thinking…
Read MorePlanning and pulling off a results-focused marketing campaign takes time, effort, and money. To have the best chance of launching a project on time, on budget and on target requires a structured approach to planning and project management. Most importantly, it requires strategic clarity at the beginning of the project, which sets the roadmap to…
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