A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
Read MoreEach time we step into every communications situation it is an opportunity to inspire, influence and motivate others. Whether you are networking, delivering a presentation or workshop, in sales conversations or written proposals, on phone calls, email exchanges, or casual conversations. Every day we are on a stage delivering a message. That stage can also…
Read MoreOrganizational silos are when individual people, departments, or companies, conduct business in a vacuum, without taking into consideration the impact their actions have on the entire organization. The term silo literally means a ‘storage tower’ – a tall, cylindrical building that separates and stores material on a farm. Are you working at a company in…
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