Small changes to your website could result in hundreds of thousands of dollars in incremental revenue. I recently took part in a webinar sponsored by the American Marketing Association entitled: Keys to Website Success. I was curious to learn what Lance Loveday, CEO Closed Loop Marketing would choose to spotlight for this particular topic, which…
Read MoreWorking with small and midsize companies over the past decade, I’ve noticed some patterns and similarities in how CEOs (usually also the founder of the business) approach the marketing function within the organization. I’d like to highlight what I believe are 5 common marketing mistakes CEO’s make. 1. Putting the cart before the horse. Thinking…
Read MoreOrganizational silos are when individual people, departments, or companies, conduct business in a vacuum, without taking into consideration the impact their actions have on the entire organization. The term silo literally means a ‘storage tower’ – a tall, cylindrical building that separates and stores material on a farm. Are you working at a company in…
Read MorePlanning and pulling off a results-focused marketing campaign takes time, effort, and money. To have the best chance of launching a project on time, on budget and on target requires a structured approach to planning and project management. Most importantly, it requires strategic clarity at the beginning of the project, which sets the roadmap to…
Read MoreLast week WE Vancouver published an article (by Andrew Morrison) in the Eat & Drink section deconstructing the demise of two high-end Vancouver restaurants. International celebrity chef Daniel Boulud’s restaurants DB Bistro and Lumiere will be closing. The article does a fascinating job of discounting all of the typical and possible reasons for which these…
Read More