There’s something magical that happens when your business makes the six-figure shift and crosses the $100K threshold.
Not magical in a woo-woo way. Magical in a practical, life-changing way.
At $100K annually, your business stops being an expensive hobby and becomes sustainable and scalable. You can finally pay yourself properly. You can invest in support. You can make decisions based on strategy instead of desperation.
But when you’re at sub-$100K annually, you’re constantly stressed about money. You say yes to clients who aren’t ideal fits. You can’t afford the team support you need. You second-guess every investment. You wonder if you should just get a “real job.”
Once you get to $100K+, everything shifts. You finally have financial breathing room. You can take on projects or work with clients who light you up. You can invest in your business growth. You start building real wealth instead of just surviving month to month.
But here’s the challenge: Getting from $50K+ on average to $100K isn’t about doing 25% more of what you’re already doing. It requires a fundamental shift in how you operate my friend.
I know this because I’ve guided dozens of coaches and consultants through this exact transition. And I’ve identified the common patterns that separate the those who break through this threshold and those who stay stuck:
Six-figure coaches have learned how to create:
- Crystal clear positioning that attracts premium clients consistently
- Scalable offers that don’t trade time for money at pennies on the dollar
- Marketing systems that work even when they’re not “on”
- Sales processes that convert at 30-50%+ (not 10-15%)
- The confidence to hold their pricing without apologizing
- Strategic support systems that amplify their time and expertise
If you’re sitting at $50K per year on average and wondering what you’re missing, this is it.
Now I am inviting you to join me and about 14 other entrepreneurs in The Six Figure Business Playbook that was created by my friend Stephanie Treasure, Marketing expert & Business coach.
Running January 19th to 26th, 2026, this free virtual event features 14+ experts who have built six and seven-figure businesses sharing their most effective strategies across:
- Marketing and visibility systems
- Sales and conversion strategies
- Content marketing that actually drives revenue
- Leveraging video, speaking, events, and masterminds
- Business models and offer architecture
- The mindset work that moves the needle
Each “on demand” interview is 25-35 minutes of pure strategy. Just the tactical breakdown of what works, delivered by people who’ve done it.
Plus, every expert is giving you a playbook, template or resource to implement what you learn immediately.
Because here’s my belief: You shouldn’t have to figure this out alone through expensive trial and error. You should leverage the expertise of people who’ve already walked the path.
The statistics say that 80% of coaches will never hit $100K. But statistics are just data based on the past. They don’t determine your future.
You determine your future by the decisions you make today.
Register for The Six Figure Business Playbook
This could be the strategic intervention that changes everything for your business in 2026.
Are you ready?
Michela ❤️
P.S. I know you’re busy. I know your calendar is full. But ask yourself this: If you don’t invest this time learning from experts who’ve achieved what you want, where will your business be in another year? Still at the same revenue? Still wondering what you’re missing?
Sign up to gain access to these life-changing insights. Your future self will thank you.