Convert your fans into your customers by adding value to what you do.
Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition.
Here are three ways you can be adding value to what you do:
- Look at your business through the eyes of your customer. Consider what’s important to your market and how your service will benefit them. What problem does it solve, what pain are you relieving, what desire are you fulfilling, what frustration are you removing? Shift your focus from selling what you offer, to how your offer will help your customer.
- Work to improve your customer satisfaction. Solicit honest customer feedback on a regular basis, so that you can keep your finger on the pulse of what your client needs from you. This will help you create happy customers, increase your word-of-mouth referrals and positive testimonials, while increasing your retention rate. It also gives you valuable insight for creating new (or improved) products and services.
- Be generous with your knowledge and offer free resources. Give your prospects an opportunity to get to know you, learn from you and develop a relationship with you. Whether it’s a free guide, a video training, or an audiobook, free resources are a great way to create added value and showcase your expertise, build brand awareness and expose your market to your brilliance!
These three tips will help you think about a few ways you can add value to your prospects and customers. What other ways do you add value to your customers? Let me know in a comment below.
To your success,
