1. Not having a clear understanding of the value you provide Knowing what business are you actually in is essential. (Hint: you are not in the business of selling your product or service.) Example: If you are a financial planner, you are NOT in the financial planning business. You are in the people business. Once…
Read MoreThe Globe and Mail’s Report on Small Business in conjunction with Achilles Media brought a one-day event to Vancouver recently. The event was geared to entrepreneurs, to kick-start small and medium enterprise to the next level. These are my top 10 success tips for small business gleaned from industry speakers and seasoned entrepreneurs at the…
Read MoreWhat is it about the human psyche that makes us want something we can’t or don’t have? You may recall yourself as a young child wanting a toy that a playmate had, or you may see it in your own toddler who needs to have what you are holding, and you might even reflect on…
Read MoreThere is an old English proverb that states “two heads are better than one” meaning two people may be able to solve a problem that an individual cannot (‘head’ here means ‘mind’). When it comes to solving problems, I couldn’t agree more with this statement – it is more of a personal philosophy really. Some…
Read MoreStrategic Planning: Purpose and Objectives Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and…
Read MoreEyes and ears versus hearts and minds. It was this statement made by Lawrie Ferguson, chief marketing officer, Coast Capital Savings, at a recent Business in Vancouver marketing panel that inspired me to write this blog post. When I heard it, I thought, “yes! That’s exactly it! This is the definition of traditional versus social…
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