How to attract more of the clients you want to work with and less of the people you don’t? When you first start out as an entrepreneur, you are enthusiastic and energetic. You are eager and ready to leap into the world of marketing yourself and your services to anyone and everyone who will listen….
Read MoreAccording to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better?…
Read MoreAs a business, what makes you valuable to your customer? If you can’t answer this question succinctly, then you won’t be able to communicate your value to your customer in such a way that engages them to enter into a buying relationship with you. How does a company differentiate itself enough to compete with hundreds…
Read More“Help, I’m stuck!” I hear this often from business owners I come into contact with. Businesses can sometimes grow despite themselves, with a great deal of sweat equity invested by the business owner, lots of DIY marketing, word-of-mouth sales growth, customer acquisition via referrals, etc. The challenge is that after a certain amount of time…
Read MoreToo many business owners are stuck in the ‘busyness’ trap of working in their business and not making the time (a priority) to intentionally design the business they actually want to be in. If you are in the business of providing a service, in an ideal world you want to spend 60% of your time…
Read MoreI was appalled when I read an article published in BC Business Magazine entitled Fake It to Make It by Niko Bell. I found the fact this was the ‘featured’ article in the Marketing section of the magazine to be somewhat curious. Giving earned media to Gravytrain Marketing, a company whose entire business is built…
Read More