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A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you...read more
One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are...read more
If you’re in business, then you're in the business of relationships. And nobody does business with a one-night stand. Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and...read more
There's a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is...read more
First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the...read more
It’s easy to get distracted during the holidays and tell yourself you’ll start with a clean slate when the New Year rolls around. But here’s the problem. The close of the holiday season can sometimes lead to the "January blues," leaving business owners feeling drained...read more
Getting your business off to a good start in a new year requires focused planning, strategic thinking and dedicated execution. What you do now, sets the stage for the entire rest of the year. Set your business up for success in 2019 with these 8 business planning...read more
As the year quickly comes to an end we experience the winter solstice: the shortest day of the year in the Northern Hemisphere. This is a slow, dark, internal time in our seasonal cycle, yet it's one of the busiest times of the year during the holidays. For some, this...read more
Various researchers over the years have developed models for examining businesses. There appear to be eight factors that influence business growth, and determine ultimate success or failure. Anyone who has studied the ecosystem of a business can attest that a business...read more
Successful business owners grow with less struggle by using four keys to unlocking business growth. What do they know that you need to know? A business, much like a human being goes through a lifecycle of birth, growth, maturity and decline. Each stage of the business...read more