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A Confused Person Never Buys

A Confused Person Never Buys

A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you...

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The Paths to Cash That Most Entrepreneurs Overlook

The Paths to Cash That Most Entrepreneurs Overlook

One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are...

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The Secret to Aligning Your Marketing, to How People Buy

The Secret to Aligning Your Marketing, to How People Buy

There's a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is...

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Focus. One Turn at a Time.

Focus. One Turn at a Time.

First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the...

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3 Tips for Business Owners to Survive the Holiday Season

3 Tips for Business Owners to Survive the Holiday Season

As the year quickly comes to an end we experience the winter solstice: the shortest day of the year in the Northern Hemisphere. This is a slow, dark, internal time in our seasonal cycle, yet it's one of the busiest times of the year during the holidays. For some, this...

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4 Keys to Unlocking Business Growth, with Less Struggle

4 Keys to Unlocking Business Growth, with Less Struggle

Successful business owners grow with less struggle by using four keys to unlocking business growth. What do they know that you need to know? A business, much like a human being goes through a lifecycle of birth, growth, maturity and decline. Each stage of the business...

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