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3 Tips for Business Owners to Survive the Holiday Season

3 Tips for Business Owners to Survive the Holiday Season

As the year quickly comes to an end we experience the winter solstice: the shortest day of the year in the Northern Hemisphere. This is a slow, dark, internal time in our seasonal cycle, yet it's one of the busiest times of the year during the holidays. For some, this...

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4 Keys to Unlocking Business Growth, with Less Struggle

4 Keys to Unlocking Business Growth, with Less Struggle

Successful business owners grow with less struggle by using four keys to unlocking business growth. What do they know that you need to know? A business, much like a human being goes through a lifecycle of birth, growth, maturity and decline. Each stage of the business...

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The Secret to Becoming an Iconic Brand

The Secret to Becoming an Iconic Brand

Ever wonder about the secret to becoming an iconic brand? Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became... ...“the most famous one-man brand on the planet” ...“the fashion world’s reigning superpower” ...“a...

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7 Steps to Master Brand Positioning

7 Steps to Master Brand Positioning

Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning - because if your positioning is out of...

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Improve Your Marketing by Shifting Your Self-Image

Improve Your Marketing by Shifting Your Self-Image

Marketing is just as much an inner game as it is an outer one. I was interviewed by Carla Rieger on her Successful Life Podcast Show and we talk about the key self-image shifts that can improve your marketing. Click here to listen to the interview. If you want more...

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Entrepreneurship is a Mindset

Entrepreneurship is a Mindset

I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I'd guess that you are...

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