The Wall Street Journal recently announced, the king of Daily Deal websites Groupon hit $760 Million in revenue in 2010, up from $33 Million in 2009, and a mere three years after inception. CEO Andrew Mason hopes to achieve ‘billions in revenue’ in 2011 – I’m sure he would! I’ve been keeping an eye on…
Read MoreI recently discovered the motivating and inspirational work of Robin Fisher Roffer; author, speaker, brand strategist and CEO of Big Fish Marketing. Robin has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing…
Read MoreWhat is Marketing anyway, isn’t it just a fancy word for sales? Well, not exactly.
Let’s start with a definition.
Marketing has been defined in many ways. In school textbooks, we learned about the traditional marketing mix consisting of the 4 P’s: Product, Price, Place and Promotion. Getting your Product Promoted in the right Place for the right Price. Which is a fine, but aren’t we missing some key success drivers?
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