What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
Read MoreWhat you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you…
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