Customer acquisition can be expensive for a new business. It’s important to have loyal, repeat customers, but it can be difficult to find them without spending a large part of your budget. When you’re first starting out, though, doing this could break your bottom line. Fortunately, there are strategies you can implement to reduce the…
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Technological advancements, busy lifestyles, short attention spans and an infinite number of online options are just some of the factors that have helped turn the art of sales into more of a science. Business leaders, entrepreneurs and marketers are constantly analyzing their customers and experimenting to come up with unique ways of persuading consumers to…
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What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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