I recently attended Business in Vancouver’s BLUE breakfast panel at SFU’s Beedie School of Business. Panelists included the likes of Lawrie Ferguson, chief marketing office, Coast Capital Savings and Steve Mossop, president Ipsos Reid West, both of whom were very articulate, business and marketing savvy strategic thinkers. I was interested to hear what Vancouver’s top…
Read MoreIf you have a company that is in the business of making money, then you need a marketing strategy, because the marketing strategy is your roadmap to guide you in your efforts to get the maximum impact for the marketing dollars, time and resources you invest to reach your business goals. A marketing strategy is…
Read MoreWhat is Marketing anyway, isn’t it just a fancy word for sales? Well, not exactly.
Let’s start with a definition.
Marketing has been defined in many ways. In school textbooks, we learned about the traditional marketing mix consisting of the 4 P’s: Product, Price, Place and Promotion. Getting your Product Promoted in the right Place for the right Price. Which is a fine, but aren’t we missing some key success drivers?
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