I often hear business owners exclaim that a particular marketing tactic they are using “doesn’t work.” They say this because they aren’t getting the results they’re expecting from using a particular tool or channel for creating visibility and exposure for themselves in the marketplace. When I put my business diagnostician hat on, I know what…
Read MoreOne of the biggest marketing trends this year is content marketing; future predictions from marketing pundits place content marketing on the trend watch list for 2013 as well. I don’t think it’s as much of a trend as it is one of many examples of the paradigm shift in the way we market. A shift…
Read MoreWhat is it about the human psyche that makes us want something we can’t or don’t have? You may recall yourself as a young child wanting a toy that a playmate had, or you may see it in your own toddler who needs to have what you are holding, and you might even reflect on…
Read MoreIf you have a company that is in the business of making money, then you need a marketing strategy, because the marketing strategy is your roadmap to guide you in your efforts to get the maximum impact for the marketing dollars, time and resources you invest to reach your business goals. A marketing strategy is…
Read MoreWorking with small and midsize companies over the past decade, I’ve noticed some patterns and similarities in how CEOs (usually also the founder of the business) approach the marketing function within the organization. I’d like to highlight what I believe are 5 common marketing mistakes CEO’s make. 1. Putting the cart before the horse. Thinking…
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