Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness of your brand is a necessity for growing a business, isn’t always easy to achieve. With so much competition in the…
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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
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Numerous stats show that customer retention is a key component of a business’s growth strategy. Especially during these turbulent economic times. Companies spend a lot on keeping customers coming back for more. However, a lot of companies don’t see their existing customers as a form of regular income. They spend more money on trying to…
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People often turn to peers for advice or look for help in books or online when they need guidance in their personal or professional lives. When seeking direction for your business, though, sometimes the best answers will come from within. Of course, if you aren’t accustomed to listening to your own intuition, self-doubt can make…
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No matter what industry you’re in, networking is critical to your success. The more people you know and form connections with, the more opportunities you will have in your career. As they say, your network equals your net worth! However, networking often feels like a full-time job itself. To help you with your efforts, Forbes…
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