What’s the difference between What you do v.s. Your job title? Every month, there are 1.5 Million Google searches for Life, Business and Executive Coaches. So, how do you compete with 1000’s of people who do what you do? The main thing to know for new and established Coaches is… People DON’T buy coaching,…
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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
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You are not a commodity; don’t present yourself like one. And be mindful that your marketing message doesn’t come across to your target audience, as if you are pricing yourself as a commodity. I’m reminded of a question posed in one of the coaching forums that I’m a member of. It’s a question that I…
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