In a new or oversaturated market, how do you carve space for your brand to stand out and be seen above the crowd? In this Forbes Coaches Council roundup, you’ll read nine effective ways to establish brand credibility that are crucial to highlight in your business. Scroll down to #9 to read my contribution. …
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One of the most important things about starting or building a business is being memorable in a positive way. Why would someone want to do business with you? The saying is that you only get one chance to make a first impression-it’s not just what you wear, it’s also about how your business presents itself….
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Ever wonder about the secret to becoming an iconic brand? Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became… …“the most famous one-man brand on the planet” …“the fashion world’s reigning superpower” …“a dream-maker who has netted billions[?]” [1] There are many aspects of the secret, but you might be surprised to learn…
Read MoreYou know what it’s like when you can’t ignore the longing in your heart and the whispers of your soul, right? Your best self, the part of you that only wants what’s best for your highest good is calling you forward to step into the next version of you. Every day you are shedding layers…
Read MoreCanada’s 50 Best Managed Companies awards were published in Business in Vancouver. Hundreds of private companies across Canada compete for this designation, which evaluates their management skills and practices. While financial performance plays an obvious part in the benchmark for success, I’m interested in evaluating these companies from a marketing perspective by digging into the…
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