Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness of your brand is a necessity for growing a business, isn’t always easy to achieve. With so much competition in the…
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In the age of social media, every professional has the opportunity to build and grow a strong personal brand. Like a corporate brand, your personal brand tells the world exactly what you stand for and showcases your skills and expertise. Many experts advise just being yourself when you’re determining what your brand should be, but…
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Michela Quilici presents a marketing webinar for entrepreneurs at Vancouver Business Network. In this training, business owners learn how to stop chasing and start magnetizing their buyers. It’s not about finding clients, it’s about creating your business in the right way, so they find you. Whether you are the face of your business, or directly responsible…
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You are not a commodity; don’t present yourself like one. And be mindful that your marketing message doesn’t come across to your target audience, as if you are pricing yourself as a commodity. I’m reminded of a question posed in one of the coaching forums that I’m a member of. It’s a question that I…
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A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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