Business is built on relationships; relationships are built on trust, it’s as simple as that. Without trust, you don’t develop authentic relationships and business doesn’t prosper. This simple truth applies whether you are building relationships with your customers, stakeholders, investors, employees, suppliers, community partners or anybody that is affiliated with your organization or to whom…
Read MoreWe all have a unique personal story that influences who we are and motivates us to do the work we do. Let’s take some time, right now, to recall why you are in your chosen business in the first place… whether you are a therapist, coach, consultant, or healer. (pause for reflection) I believe that…
Read MoreHow to attract more of the clients you want to work with and less of the people you don’t? When you first start out as an entrepreneur, you are enthusiastic and energetic. You are eager and ready to leap into the world of marketing yourself and your services to anyone and everyone who will listen….
Read MoreI was appalled when I read an article published in BC Business Magazine entitled Fake It to Make It by Niko Bell. I found the fact this was the ‘featured’ article in the Marketing section of the magazine to be somewhat curious. Giving earned media to Gravytrain Marketing, a company whose entire business is built…
Read MoreTo truly engage customers for whom traditional advertising (push marketing) is increasingly irrelevant, companies must engage with customers in a new way. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era…
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