When you employ good marketing tactics, directed by a solid strategy, you will make more sales. Without a doubt, every business should have some type of marketing strategy that will work to connect with a target audience at the right place and right time, and what better place to connect with your audience than the…
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If your marketing plan isn’t working, there are four undeniable reasons for this (plus one bonus reason!) The marketing plan for most service professionals I talk to typically falls into one of these three categories: A Hope and a Prayer. Waiting and hoping that your phone rings, an email from a prospective client lands in your…
Read MoreAll consumers follow a buying process, whether they know it or not. We all do it – probably a dozen times a week if not more. When we are presented with an opportunity to make a purchase we subconsciously ask ourselves a series of questions, and depending on our answers we either move from one…
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