We all have blind spots that sabotage or limit our personal and business growth, and because they are blind spots we can’t see them. Somebody likened this to being in a jar, and not being able to see the label on the outside — except when we hold up a mirror.
The beautiful thing about a mirror is that it reflects back to us what we cannot see for ourselves — the good… and the cringe-worthy.
If we can take the self-love approach (compassion and curiosity) rather than the self-deprecating one (judgment and shame), we can look at any part of ourselves as an opportunity for learning and growth.
In my business, I wear many different hats. I’ll pull the tools out when I need to — at times I will be a Coach, Consultant or Mentor. I am my client’s biggest challenger and champion, calling them forward to step into their best self, so they can identify who they need to become, to get what they want.
Are you open to playing at that kind of level?
One of the most important hats I wear is to be my client’s mirror.
The inspiration for this topic is taken directly from my business coaching practice, which is focused on working with B2B business owners and service professionals who want more traction to accelerate growth beyond 6–7+ figures, and who are struggling to find a clear and straight path to do so.
Together, with my guidance, we co-create a customized business growth framework, which includes a marketing roadmap, and a sales and business development plan — and then we work the plan and optimize it for best results based on real-time market feedback.
Without the right strategy, systems, people and tools, it’s hard to build a solid business, but that’s really only part of it.
The more important piece of building a successful business is to continue to expand your mindset. To push past your limiting beliefs and the story you’re telling yourself, in order to effectively lead your team, leverage your systems and successfully implement the action steps.
(Note: this is where having an experienced business coach can be your greatest asset.)
Without the right mindset, everything else suffers. It’s not dissimilar to when you hire a personal trainer at the gym who provides you with a training plan. Your success is determined by how you show up at the gym and do the workouts to create success for yourself.
You’re going to get what you’re committed to, not what you’re interested in.
I believe that business success is 90% right mindset and 10% everything else.
Based on the patterns I’ve seen firsthand, working with business owners over the last few decades, here are six questions to reveal the blind spots that may be limiting your business growth:
1. Are you an action taker or an excuse maker?
When you are presented with an opportunity, proposition or idea, do you find a way to make it work, make excuses about why it won’t work, or quit after trying it out a few times?
Don’t miss out on the learning opportunities that unfold as soon as you take the first few steps. It’s important to keep showing up, regardless.
2. Where is your focus?
What you focus on is what you get more of, so it’s super important to be conscious about what you are paying attention to.
If you focus too much on the competition and your external environment, you’ll lose confidence and get distracted.
3. Are you asking for what you want?
Human beings have a tendency of asking for what we think we can get, rather than what we actually want, probably because it feels safer and protects us from disappointment to aim low.
Articulate what you want and have the courage to ask for it. If you don’t ask, you’ve got no chance of getting it.
4. Are you a perfectionist?
This is the tendency to think that you have to do everything perfectly and to be overly prepared before taking action. There is no place for perfectionism in business. In fact, perfectionism is a HUGE roadblock.
Business is all about being imperfect. It’s more about making mistakes and learning from them, in order to optimize your results.
The more mistakes you make, and the better you become at learning from them, the faster you and your business will grow — and the bigger impact you’ll make with the people you are meant to serve.
Be bold, have courage and fall in love with the optimization process.
Thomas Edison created an estimated 9,000 failed versions of the modern-day light bulb before figuring out a model that worked.
5. Are you trying to be Superwoman?
Take off your superwoman cape. You don’t have to do all the things. Reality check. You cannot be healthy, fulfilled and happy in your business in the long term if you’re wearing all the hats.
If you don’t relinquish control and get the right people, systems and processes in place, then things will fall through the cracks; your team and your clients will suffer and you’ll burn out.
6. Are you self-aware?
This is about being curious about how you are showing up in the world. What is the perception of brand-YOU? Do you speak and act like an authority figure? Are you discrediting yourself by the words that you choose to use? Are you instilling trust and confidence in your market? Are you showing up as a leader and thinking like a CEO, or an Operator?
Take the time to self-reflect on the ways in which you might be getting in the way of your own success.
If you are suffering in your business, and it feels harder than it should be, it probably means that something isn’t right with the business model, business growth strategy, your mindset — or any/all of the above.
Success is something that you create for yourself, not something that happens to you, so think about how you are building capacity for yourself so you can create success.
The death of the entrepreneur is solitude. Be smart. Ask for help and get supported.
When you’re ready to wholeheartedly commit to creating a business model that is fully aligned to who you are, so you can step into being seen and heard, share your gifts with the world, and make the kind of impact you want to make, let’s chat.
I’m happy to share the ways we can work together to co-create your marketing visibility plan and business growth roadmap so that you can get noticed, get clients and get profitable.
To your success,