Organizational silos are when individual people, departments, or companies, conduct business in a vacuum, without taking into consideration the impact their actions have on the entire organization. The term silo literally means a ‘storage tower’ – a tall, cylindrical building that separates and stores material on a farm. Are you working at a company in…
Read MoreI was approached by a group of investors to provide marketing consulting services for their new job site venture. They have plans to develop an online portal in which job seekers and employers connect for mutual benefit, targeting a niche industry in a limitless marketplace. The website intends on generating revenue by charging employers an…
Read MoreWhatever you want to call them, whether advocates, influencers, ambassadors or evangelists, they all share common qualities that are priceless to your business. Ambassadors are emotionally engaged with your company’s brand promise – the value you promise to deliver to your customer – it is in the very fabric of their personalities to want to…
Read MorePlanning and pulling off a results-focused marketing campaign takes time, effort, and money. To have the best chance of launching a project on time, on budget and on target requires a structured approach to planning and project management. Most importantly, it requires strategic clarity at the beginning of the project, which sets the roadmap to…
Read MoreCanada’s 50 Best Managed Companies awards were published in Business in Vancouver. Hundreds of private companies across Canada compete for this designation, which evaluates their management skills and practices. While financial performance plays an obvious part in the benchmark for success, I’m interested in evaluating these companies from a marketing perspective by digging into the…
Read MoreLast week WE Vancouver published an article (by Andrew Morrison) in the Eat & Drink section deconstructing the demise of two high-end Vancouver restaurants. International celebrity chef Daniel Boulud’s restaurants DB Bistro and Lumiere will be closing. The article does a fascinating job of discounting all of the typical and possible reasons for which these…
Read More