In this blog, I want to dive deep into a game-changing principle that revolutionized my business: the magic of clear messaging. If your marketing message is muddled, trust me, your audience won’t get curious and lean in. They’ll bounce off faster than you can say “click.” So, let’s break it down and unleash the charm…
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Your elevator pitch (or business statement) isn’t static. As a business grows and changes, new priorities and goals often emerge, so its mission and vision statements need regular evaluation and adjusting in order to remain effective and help the business succeed. Of course, it can be difficult to decide where to start and how much…
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What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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You have less than 5 seconds to attract attention and resonate with your prospective client before they click off your website, or stop listening to you speak. The secret to business growth is to think like your customer, so you can attract and convert your best clients. Your potential customer is looking for you. Consumers…
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Having this passion, mission, and message, however, does not guarantee that you’ll be a huge success as a speaker or that you’ll have the impact you dream of. There are several factors that lend themselves to speaker success. First there is your emotional state, then there is your message clarity and plan to get your…
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