I often hear business owners exclaim that a particular marketing tactic they are using “doesn’t work.” They say this because they aren’t getting the results they’re expecting from using a particular tool or channel for creating visibility and exposure for themselves in the marketplace. When I put my business diagnostician hat on, I know what…
Read MoreI was approached by a group of investors to provide marketing consulting services for their new job site venture. They have plans to develop an online portal in which job seekers and employers connect for mutual benefit, targeting a niche industry in a limitless marketplace. The website intends on generating revenue by charging employers an…
Read More