To truly engage customers for whom traditional advertising (push marketing) is increasingly irrelevant, companies must engage with customers in a new way. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era…
Read MoreThis post was provided by our friends at Out-Smarts Marketing Incorporated; a full service Internet marketing company with a strong focus on Social Media Marketing. Thank you to Out-Smarts for the great tips! At Out-Smarts we like to k.i.s.s – now don’t go getting any ideas, we mean keep it simple, stup!d. We like to simplify the internet and social media for…
Read MoreThere is an old English proverb that states “two heads are better than one” meaning two people may be able to solve a problem that an individual cannot (‘head’ here means ‘mind’). When it comes to solving problems, I couldn’t agree more with this statement – it is more of a personal philosophy really. Some…
Read MoreAccording to Wikipedia, a “community” is a group of interacting people that share some common values. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness. Being part of a community is important to…
Read MoreWhatever you want to call them, whether advocates, influencers, ambassadors or evangelists, they all share common qualities that are priceless to your business. Ambassadors are emotionally engaged with your company’s brand promise – the value you promise to deliver to your customer – it is in the very fabric of their personalities to want to…
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