I met up with my friend and colleague Pauline recently. What I love about her the most is her sweet, no-nonsense demeanor and her tell-it-like-it-is dry humor delivered with such authenticity it’s inspiring. (I told her she was my beacon of truth and authenticity and she said I was a sweetie pie. That’s the kind…
Read MoreAll consumers follow a buying process, whether they know it or not. We all do it – probably a dozen times a week if not more. When we are presented with an opportunity to make a purchase we subconsciously ask ourselves a series of questions, and depending on our answers we either move from one…
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